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ABOUT US

It is an interesting recipe. Take two friends who met at a fast paced product design firm, add a shared sense of style and appreciation for design, then throw in an economic shift that would make anyone rethink their profession. Add all this to a love of fabric and you get Modern Basics which was established in 2001 in Atlanta, GA.

Modern Basics designs and manufactures contemporary home furnishings and gifts and is available in stores across the United States. Modern Basics' partners, Page Ikeda and Rhonda Holloway, are committed to creating functional, stylish, fun, and comfortable home accents that are simple and adaptable to any environment.

Page and Rhonda met while working together at a product development firm, and shared the same work ethic, attention to detail, and design sensibility. Several years later, Page decided to leave the hectic world of product design and web consulting and pursue her life-long passion for textiles. An award winning industrial designer, Page began developing home furnishing products as a creative expression of the design influences around her. Soon a creative outlet became a full-time focus and Page now leads the design and development of all Modern Basics products.

Modern Basics' line is strongly influenced by Page and Rhonda's appreciation for the quality and design sensibilities established by mid-century industrial designers and modern day designers who create products with simple, contemporary forms. Page and Rhonda painstakingly search for fabrics whose quality can be seen and felt. Subtle and sophisticated colors along with soft comfort makes Modern Basics' designs functional, usable, and downright huggable.

Page Ikeda lives in her mid-century ranch home in Atlanta, GA with her husband Brian and their adorable little Mini Cooper. Rhonda Holloway lives just a few miles away in her stylish urban loft with her husband Terry and two very cute dogs, Nobu and Bella.

Modern Basics' strives to manufacture the majority of their products in the United States.

Copyright © 2007 Modern Basics. All designs are the property of Modern Basics.